UX Research · Mixed Methods · Federal + Private

Seasoned researcher. Proven leader. Cross-functional collaborator. Full-time advocate for the user.

10+ years leading mixed-method UX research across federal agencies and enterprise clients. 250+ projects led and $15M+ research portfolio managed at Fors Marsh, consistently delivering actionable insights to my clients.

10+
Years experience
50+
Clients served
250+
Projects led
750+
Interviews moderated
01
prevention.mil/command-climate-portal
DoD DCCP
Federal · Department of Defense
-35%annual hotline calls

Redesigned how 1M+ service members interact with DoD's climate survey portal.

Led a heuristic evaluation team of 6 researchers, then conducted 60 usability interviews. Recommendations cut DCCP hotline calls by 35% annually.

Usability TestingHeuristic EvaluationStakeholder Interviews
02
GoArmy lo-fi wireframe
LO-FI
GoArmy hi-fi prototype
HI-FI
Private + Federal · DDB Worldwide & U.S. Army
+14%conversion rate

Redesigned GoArmy.com — research-driven from card sort to launch.

Multi-year partnership across 14 sprint rounds. Card sorting, A/B testing, usability studies, and competitive analysis drove a 14% increase in recruiter contact form conversions.

A/B TestingCard SortingSprint Research
03
cfpb.gov/consumer-resource-center
CFPB Consumer Resource Center
FinTech + Federal · CFPB
$300K+saved annually

Cut complaint handle time across a 350-person operation.

Eye-tracking, field testing, and quantitative analysis of CFPB's Consumer Resource Center led to $300K+ in annual savings.

Eye TrackingProcess WorkflowField Research
04
fda.gov
FDA.gov
Public Health + Federal · FDA
4audience segments tested

Full UX audit of FDA.gov — then built the design guidelines to sustain it.

Heuristic evaluation, analytics review, and 4 rounds of usability testing. Delivered an ROI/LOE matrix and FDA Design Guidelines document.

Heuristic EvaluationUsability TestingDesign Workshop
05
consumerfinance.gov
CFPB website
Financial Literacy + Federal · CFPB
70+UX projects

70+ research projects for CFPB — many on 19-day timelines.

Exploratory and evaluative research across CFPB's website and consumer tools. Trusted partner presenting to Directors and Department Heads.

Focus GroupsEye TrackingCompetitive Analysis
06
cbiit.cancer.gov
NCI CBIIT
Federal · National Cancer Institute
5rounds, eye-tracking

Made cancer research tools findable for the researchers who need them.

Lab-based usability testing with Tobii eye-tracking, card sorting, tree testing, and journey maps for NCI's CBIIT platform.

Eye TrackingCard SortingTree Testing

What I actually do.

Qual to explore. Quant to measure. Both to make sure the team ships the right thing.

Formative Research

Usability testing, heuristic evaluations, A/B testing, benchmark studies, eye tracking (Tobii). I find exactly where the experience breaks and prove it with data.

Evaluative Research

In-depth interviews, focus groups, cognitive interviews, design thinking workshops, journey mapping, competitive analysis, personas.

Quantitative Methods

Surveys, card sorting, tree testing, task analysis, website analytics, usability benchmarking. The numbers that turn hunches into decisions.

Federal · Department of Defense

Redesigned how 1M+ service members interact with DoD's climate survey portal.

The DCCP serves every branch of the military. The UI was unintuitive, knowledge transfer was nonexistent, and users called a hotline instead of figuring it out. 60 interviews, a 6-person heuristic eval team, and recommendations that cut hotline calls 35%.

Role
Lead UX Researcher
Scope
60 interviews, 6-person team
Users
Commanders, Service & Survey Admins
Methods
Heuristic Eval, Usability, Stakeholder Interviews
DoD Defense Command Climate Portal
The Problem

A portal used by every military branch — and nobody could figure it out.

The DCCP is the DoD's source for the DEOCS climate survey, administered annually to over 1 million service members across Marine Corps, Army, Air Force, and Navy. The UI was unintuitive, the information architecture was outdated, and most users didn't interact often enough to build muscle memory. Service administrators on 2-year rotations had zero structured knowledge transfer.

What I Did

Stakeholder interviews. Heuristic eval. Then 60 usability sessions.

  • Stakeholder interviews: Kicked off with leadership from DoD's Office of People Analytics and Service-level stakeholders.
  • Heuristic evaluation (team of 6): Led 6 UX researchers evaluating the UI while completing user tasks. Findings informed the usability testing protocol.
  • 60 usability interviews: Sessions with Commanders, Service Administrators, and Survey Administrators — each group received tasks aligned with their actual DCCP usage.
What I Found

Three systemic problems. All fixable.

  • Steep learning curve, no repetition: Users didn't interact often enough to build knowledge or muscle memory.
  • Zero knowledge transfer: 2-year rotations with no structured way to pass tips from seasoned users to new ones.
  • Unintuitive information architecture: Participants consistently described the information flow as outdated.
The Result

35% fewer hotline calls. Every year.

Recommendations were implemented — a more intuitive, accessible UI — resulting in 35% fewer annual calls to the DCCP hotline.

-35%
Annual hotline calls
60
Usability interviews
1M+
Service members impacted
Honest Take

The scale made it real. The knowledge-transfer gap made it urgent.

The insight that stuck wasn't about the UI — it was about the 2-year rotation cycle. Every new admin started from zero. The design recommendations addressed the symptoms. The knowledge-transfer recommendation addressed the root cause. Both shipped.

Private + Federal · DDB Worldwide & U.S. Army

Redesigned GoArmy.com through 14 rounds of iterative testing.

Multi-year partnership with AEMO and Critical Mass. From card sorting to A/B testing to 14 sprint rounds — every design decision was backed by research. Result: 14% increase in recruiter contact form conversions.

Role
Lead UX Researcher
Scope
14 rounds, A/B test n=150
Partners
AEMO, Critical Mass
Methods
Card Sort, Tree Test, A/B, Usability
GoArmy lo-fi prototype
Early rounds (lo-fi)
GoArmy hi-fi prototype
Later rounds (hi-fi)
The Problem

Diverse stakeholders, constant turnover, and a site that needed a full rethink.

Stakeholders included active duty military, marketing, design, and research — each needing different language when we presented findings. Frequent duty station changes meant constantly onboarding new team members, which led to creating a research repository.

What I Did

IA evaluation → A/B testing → 14 rounds of sprint usability.

  • Information architecture: Open card sort with Army recruiters, prospects, parents, and influencers. Validated findings with tree testing.
  • A/B test (n=150): Identified user preferences for the visual identity using two distinct Army branded Figma prototypes.
  • 14 rounds of sprint testing (n=9 each): Iterative usability testing as we implemented design changes round by round.
The Result

14% more recruiter contacts. Fewer wasted page visits.

Website analytics showed our redesigned pages improved navigation through fewer duplicative visits and a 14% increase in conversion rate for the "Contact a Recruiter" intake form.

+14%
Conversion rate
14
Testing rounds
150
A/B test participants
FinTech + Federal · CFPB

Cut complaint handle time across a 350-person operation.

CFPB's Consumer Resource Center receives 1M+ complaints annually. I used iterative research to identify bottlenecks, tested with portable eye tracking in the field, and delivered recommendations that saved $300K+ per year.

Role
Lead UX Researcher
Scope
350+ staff, 1M+ complaints/yr
Tools
Tobii X2-60 (portable)
Methods
Eye Tracking, Field Testing, Quant Analysis
CFPB CRC UX Placemat
Research artifact: UX Placemat summarizing 6-month project
What I Did

Stakeholder interviews. Quantitative analysis. On-site field testing.

  • Stakeholder interviews: With CFPB's Director of Consumer Response and CRC leadership.
  • Quantitative analysis: Evaluated average complaint handle time using a representative sample.
  • On-site QC assessment: Evaluated process workflow approach at each CRC location.
  • Field eye tracking: Used Tobii X2-60 portable eye tracker to evaluate the triage UI Consumer Guides used.
The Result

$300K+ saved annually by reducing average handle time.

$300K+
Annual savings
350+
Staff impacted
1M+
Complaints/year
Public Health + Federal · FDA

Full UX audit of FDA.gov — then built the design guidelines to sustain it.

Partnership with FDA's Web and Digital Services team. Full audit across 4 audience segments under strict OMB guidance, culminating in a design thinking workshop and FDA Design Guidelines document.

Role
Lead UX Researcher
Constraint
OMB guidance: n=9 per segment
Audiences
Consumers, Patients, HCPs, Industry
Methods
Heuristic Eval, Usability, Analytics, Workshop
FDA.gov homepage
The Challenge

Multiple FDA Centers. Four audiences. Strict federal research constraints.

Each FDA Center (Tobacco Products, Human Foods, Biologics, etc.) had its own leadership and vision for the website. OMB guidance limited us to n=9 per audience segment without triggering a 4-6 month review delay. We had to devise a research plan inclusive of each Center's unique goals.

What I Did

Analytics → heuristic eval → 4 rounds of audience-specific testing.

  • Stakeholder interviews: FDA's Web and Digital Services team plus Center representatives.
  • Quantitative analytics review: Identified traffic patterns to inform which pages we tested.
  • Heuristic evaluation: Assessed adherence to design principles and uncovered usability issues.
  • 4 rounds of usability testing: Each round focused on one primary audience segment.
The Result

ROI matrix, design workshop, and FDA-wide design guidelines.

Collaborated to generate an ROI/LOE recommendation matrix. Led an in-person design thinking workshop with FDA Directors. Culminated the project with an FDA Design Guidelines document to promote consistency across all divisions.

4
Audience segments
1
Design guidelines doc
FDA
Leadership presentation
Financial Literacy + Federal · CFPB

70+ research projects — many on 19-day timelines.

Over our partnership with CFPB, I executed 70+ UX projects evaluating and improving their website and consumer tools — from exploratory focus groups to evaluative usability testing with eye tracking.

Role
Lead UX Researcher
Volume
70+ UX projects
Timeline
Many at 19 business days
Methods
Focus Groups, IDIs, Eye Tracking, Heuristic Eval
CFPB.gov
The Challenge

Political volatility. 19-day timelines. No room for waste.

CFPB is congressionally appropriated, creating a dynamic environment where goals shifted due to political pressures. Most projects ran on a 19 business day timeline — kickoff to report delivery. That meant meeting the team, identifying objectives, formulating a plan, executing research, and generating findings fast.

What I Did

Two modes: exploratory when discovering, evaluative when validating.

  • Exploratory: Focus groups for broader consumer behavior insights. Competitive analysis and environmental scans to evaluate existing artifacts.
  • Evaluative: In-depth interviews (n=9) for existing assets — website, consumer tools, or prototypes. Eye tracking, heuristic evaluation, and IA optimization when possible.
The Result

Trusted partner. Consumer tools that improved financial literacy.

Created effective consumer-facing tools for financial literacy. Regularly presented findings to Directors and Department Heads. My team became a valued resource across CFPB.

70+
Projects delivered
19
Day turnarounds
CFPB
Trusted partner
Federal · National Cancer Institute

Made cancer research tools findable for the researchers who need them.

NCI's CBIIT platform empowers the cancer research community with data science and IT tools. Through 5 rounds of lab-based usability testing with eye tracking, I uncovered why the platform was invisible to its own audience.

Role
Lead UX Researcher
Scope
5 rounds, 9 participants each
Tools
Tobii X2-300
Methods
Eye Tracking, Card Sort, Tree Test, Personas
NCI CBIIT
What I Did

Stakeholder interviews → card sort → tree test → 5 rounds of eye-tracked usability.

  • Stakeholder interviews: With NCI's CBIIT leadership team.
  • Card sorting + tree testing: With bioinformaticists as participants to evaluate and optimize IA.
  • 5 rounds of lab-based usability testing: 9 participants per round from targeted user populations, using Tobii X2-300 eye-tracking software.
  • Task analysis + heuristic evaluation: Process workflows for primary and secondary tasks per audience.
  • Personas + journey maps: Generated for each audience based on research insights.
What I Found

The platform's purpose was unclear — even to NCI's own people.

  • Identity problem: CBIIT's informatics role was unclear to internal researchers and extramural collaborators.
  • Resource gaps: Key resources like ITCR and NCIP weren't accessible from the CBIIT platform.
  • Poor IA: Information architecture was not intuitive.
The Result

Actionable recommendations for awareness, accessibility, and IA.

5
Testing rounds
45
Participants
NCI
Leadership presentation
Eddie Pierce headshot
Senior UX Researcher · 10+ Years · UX Team Lead

I leverage UX research to drive evidence-based decision-making.

I'm a Senior UX Researcher with 10+ years of experience leading mixed-method research for federal agencies and enterprise clients. My passion for UX started with a human-computer interaction course during my bachelor's degree, which led me to pursue my M.A. in Human Factors and Applied Cognition at George Mason University.

During my 10-year tenure at Fors Marsh, I've grown from early-career researcher to UX team lead — leading 250+ projects and managing a $15M+ research portfolio along the way. I manage clients, plan and execute research, present findings to leadership, and mentor other researchers. I've also built training programs for eye tracking, interview moderation, and UX methodology.

I'm direct, I move fast, and I care more about outcomes than process for its own sake.

Where I've been.

10-Year Tenure · 250+ Projects
UX Team Lead
Fors Marsh · Washington, DC
Led 250+ UX research projects for DoD, FDA, CFPB, NCI, and U.S. Army. Client management, research execution, presenting to agency leadership, mentoring researchers. Built training programs for eye tracking and UX methodology.
Key Clients
Federal Agency Research
DoD · FDA · CFPB · NCI · U.S. Army
Led research that cut DoD hotline calls 35%, saved CFPB $300K+/year, increased GoArmy.com conversions 14%, audited FDA.gov for 4 audience segments, and optimized NCI's cancer research platform.
Education
M.A. Human Factors & Applied Cognition
George Mason University
Graduate training in behavioral research, qualitative and quantitative methods, with a focus on human-computer interaction.

How I work.

No manifestos. Just the principles that shape how I operate.

UX research early and often.

Advocacy for research early in the design process isn't optional — it's how you avoid building the wrong thing.

Hands-on, intentional collaboration.

Leveraging unique backgrounds into a project team yields richer insights. I pull stakeholders, designers, and developers in.

Fit the method to the budget.

Robust budget? Comprehensive mixed-method. Tight timeline? Agile plan that ships quickly while maintaining integrity.

Deliver findings that change things.

Research in a deck is a waste. Every project I run is built around a specific decision it needs to inform.

Methods & tools.

Usability TestingIn-Depth InterviewsEye Tracking (Tobii)Heuristic Evaluations Focus GroupsCognitive InterviewsDesign Thinking WorkshopsCard SortingTree TestingJourney MappingExperience MappingPersonasCompetitive AnalysisTask AnalysisProcess WorkflowsA/B TestingSurveysUsability BenchmarkingWebsite Analytics

Who I've worked with.

Federal agencies and private-sector clients across a decade of UX research.

Federal

DoD
DoD
U.S. Army
U.S. Army
U.S. Navy
U.S. Navy
U.S. Air Force
U.S. Air Force
Marine Corps
Marine Corps
U.S. Space Force
U.S. Space Force
FDA
FDA
CDC
CDC
NIH
NIH
IRS
IRS
USPS

Private Sector

Meta
Instagram
Twitter
Oculus
23andMe
23andMe
Nielsen
Nielsen
Citizens Bank
Citizens Bank
Anthem
Anthem
Gensler
Gensler

+ 26 more organizations

ASPA CMS CFPB CPSC Dept. of Education EAC FEMA U.S. Forest Service HHS U.S. Merchant Marine Academy NCI NEI U.S. Naval Academy JAMRS OPA NIST USPHS SEC We Can Do This Campaign FVAP VA USITC BLab (B Corp) Cotton Council International Community Transit Trillium

Let's talk.

Protected Case Study

This work is under NDA. Enter the password I shared with you to view.

Incorrect password. Try again.